Case Study: Extreme Reach achieves automated client billing and cash application with Celigo

How Extreme Reach Revolutionizes Automation With AdBridge and Celigo

Extreme Reach, a large advertising technology company using AdBridge and NetSuite, needed a better way to manage rapidly growing transaction volumes after an acquisition. Its previous ERP setup caused cash application and collections issues, limited visibility, and a slow, manual check-processing workflow that was becoming unsustainable.

Celigo implemented integrations through integrator.io and Lockbox to connect NetSuite with Extreme Reach’s internal AdBridge system and automate billing and payment processing. Using Celigo, Extreme Reach centralized its integrations, improved cash application speed, reduced late-payment penalties, and avoided hiring additional staff, while also gaining a more visible and efficient finance workflow.

Extreme Reach

Matthew Becker

Assistant Controller