Case Study: Hookit achieves faster revenue recognition and better data insights with Celigo

Hookit Recognizes Revenue Faster and Gains Improved Data Insights With Celigo

Hookit, the sponsorship analytics and valuation platform for sports, was growing quickly and found its existing CRM and accounting processes struggling to keep up. The team was manually entering orders, managing spreadsheets, and dealing with misalignment between Salesforce and NetSuite, which made revenue recognition, billing, and data accuracy difficult. Hookit chose Celigo’s Salesforce–NetSuite integration to connect its systems more effectively.

Celigo implemented the integration smoothly and provided strong technical support during setup. With Celigo, Hookit reduced manual work, improved data accuracy, enabled better data insights, and streamlined communication between Salesforce and NetSuite. The result was faster revenue recognition, quicker commission payments, and the ability to run NetSuite reports with the information needed without cumbersome manual processes.

Hookit

Sam Simkin

EVP and Chief Financial Officer