Case Study: Groove Life achieves efficiency and scale with Celigo

Groove Life achieves efficiency and scale by integrating Dynamics via Celigo

Groove Life, an adventure lifestyle brand selling everyday carry accessories, was growing quickly but struggling to keep ecommerce and wholesale systems in sync. Their previous accounting and integration setup caused constant errors, inventory discrepancies, overselling, and stockouts, and even a switch to another vendor didn’t solve the problem. Groove Life chose Celigo to connect Microsoft Dynamics 365 Business Central with key sales channels and operational systems.

With Celigo, Groove Life automated order, inventory, fulfillment, reporting, and error-notification workflows across Shopify, Amazon, 3PL, wholesale, Google Sheets, Slack, and more. Celigo helped the team reduce fulfillment errors by over 80%, achieve a 99% on-time fulfillment rate, and cut monthly financial close time from 5–7 business days to 3 days. The company also gained more control over integrations and faster issue resolution, enabling it to scale more efficiently.

Groove Life

Chris Huovinen

VP of Information Systems