Case Study: Dastmalchi achieves scalable global eCommerce automation with Celigo

Dastmalchi - Customer Case Study

Dastmalchi, a fast-growing lifestyle, beauty, and wellness brand operator, needed a scalable way to manage high-volume eCommerce operations across Shopify, Amazon, and other marketplaces as it expanded globally. With only one person handling integrations, the team needed a solution that could automate order flow and be easy to maintain without hiring consultants or building an internal integration team, and they used Celigo Integrator.io.

Celigo implemented Integrator.io with Shopify and Amazon integration apps, then extended it with custom NetSuite-to-Shipwire flows to automate fulfillment and other business processes. The result was hands-off integration management, smoother operations at scale, and support for rapid growth—helping Dastmalchi handle 100–200 orders per hour on a single store and reach $35M in revenue with a goal of $40M next year.

Dastmalchi

Susann Cellier

Systems Integration Specialist and NetSuite Administrator