Case Study: Coterie Baby Inc. achieves 60% growth and operational resilience with Celigo

Coterie Baby Inc achieves 60% growth and clears 35,000 orders in under 4 hours with Celigo

Coterie Baby Inc., a premium baby care brand, faced significant operational challenges due to its rapid growth. Its manual processes, particularly between its ecommerce platforms like Shopify and Amazon and its NetSuite ERP, were fragile and caused fulfillment delays and data errors. To support its scaling business, Coterie needed a robust integration solution and turned to the vendor Celigo.

Celigo provided a solution using its prebuilt Integration Apps for NetSuite-Shopify and NetSuite-Amazon, combined with custom-built flows for Coterie's unique business logic. This automation resulted in integration errors dropping to almost zero and the processing of tens of thousands of transactions daily. This operational resilience supported a 60% year-over-year growth, helping the company surpass $200 million in net revenue. Celigo's platform also proved critical during a warehouse outage, clearing a backlog of 35,000 orders in under four hours.

Coterie Baby Inc