Case Study: Chubbies achieves EDI automation and wholesale growth with Celigo

Chubbies automates EDI processes and accelerates growth in wholesale with Celigo

Chubbies, an ecommerce brand known for men’s shorts, was growing quickly in wholesale but struggling to keep up with manual EDI work, complex purchase orders, and compliance requirements. After moving from QuickBooks to NetSuite, Chubbies also needed a better way to connect its Shopify storefront and wholesale operations, so it turned to Celigo and its Shopify-NetSuite integration app.

Celigo helped Chubbies create a centralized hub for EDI integrations, automatically importing and exporting transaction data between trading partners and NetSuite. The result was cleaner, more reliable workflows, real-time error handling, fewer data entry mistakes, and full EDI compliance, saving the team about 10 to 15 hours a month. Chubbies also eliminated infraction fees and expects at least 55% EDI-enabled growth and a 50% increase in EDI customers with Celigo.

Chubbies

Hunter Leeming

Internal Operations Manager