Case Study: Asambeauty achieves faster ecommerce scalability with Celigo

Celigo speeds up Asambeauty’s migration to a composable commerce architecture

Asambeauty, a German cosmetics company, needed a more scalable way to support its rapid ecommerce growth after the pandemic. Its tightly coupled Magento and ERP setup, built on direct database integrations, made it hard to add new channels, logistics partners, or regions, and caused data-sync issues that affected inventory accuracy and customer experience. Asambeauty chose Celigo as its integration platform as part of a move to a composable commerce architecture.

Celigo helped Asambeauty decouple systems and connect Shopware, ERPs, PIM, CMS, marketing tools, BigQuery, and 3PLs through a centralized, API-driven integration layer. The result was real-time inventory and fulfillment coordination, better customer data sharing, faster feature rollouts, and stronger monitoring. With Celigo, Asambeauty can scale more easily toward its goal of 15% annual growth while improving shipping accuracy and enabling quicker expansion into new markets.

Asambeauty

Thomas Feuring

Chief Technology Officer