Case Study: BrandMuscle modernizes infrastructure and automates scaling with Celigo

BrandMuscle modernizes infrastructure to automate and scale its business with Celigo

BrandMuscle, a leader in integrated local and channel marketing, needed to modernize its fragile legacy infrastructure and automate complex media-buying and order-processing workflows. Working with Celigo and its iPaaS platform, the company aimed to replace manual, error-prone processes and connect its new cloud ERP with BrandBuilder and other systems.

Celigo helped BrandMuscle implement automated, bi-directional integrations across NetSuite, BrandBuilder, Snowflake, Azure, and more, supporting order-to-cash and analytics workflows. The results were significant: tens of millions in transactions flowed through the system, monthly entry errors dropped from about 50 to just 1 within a month, and two full-time resources were reassigned to higher-value work.

BrandMuscle

Brian Kuntz

Vice President of Corporate Solutions Delivery