Case Study: Vodafone Germany achieves smarter CapEx decisions and reduced churn with Celfocus

Vodafone Germany boosts CapEx efficiency and cuts churn with Celfocus

Vodafone Germany, a major telecommunications provider, faced challenges with a fragmented technological ecosystem and disconnected data systems following mergers. This led to difficulties correlating business and network data, resulting in high-value customer churn due to perceived network issues. To address this, Vodafone partnered with vendor Celfocus to develop a unified data analytics framework aimed at improving investment efficiency and customer experience.

Celfocus implemented a solution that created a unified model connecting business and network data in a central data lake. This enabled Vodafone Germany to make data-driven decisions for CapEx allocation, prioritize network investments based on ROI scenarios, and continuously monitor the impact on customer value. The results included more efficient telecom spending, reduced churn among high-value customers, and improved network performance through a closed-loop decision process.

Vodafone