Case Study: Vodafone achieves faster time to market and richer digital engagement with Celfocus

Vodafone - Customer Case Study

Vodafone Group Enterprise, a division of one of the world's largest communication service providers, sought to revamp its corporate website to better engage enterprise customers. The challenge involved improving the portal with advanced digital marketing practices like SEO and personalization, incorporating new brand guidelines, and reducing time-to-market for new offerings. Partnering with Celfocus, they aimed to gain more control and valuable insights into visitor behavior.

Celfocus implemented a fully automated Platform as a Service (PaaS) solution using Oracle's cloud-based technology, delivered through an Agile and DevOps model. This new portal provided Vodafone with significant benefits including holistic content lifecycle management, deep customer behavior insights through analytics, and powerful personalization features. The solution’s modularity allowed for easy content creation without IT support and facilitated expansion to other operating companies. Celfocus's approach led to a quicker time-to-market and established a valuable resource for generating new leads.

Vodafone

Edward Small

Head of Digital - Enterprise Channel Delivery