Case Study: Tennis Plaza achieves cross-channel growth and mobile agility with Celerant Technology

Tennis Plaza uses Celerant’s flexible integrated solution to enable growth across all channels for their equipment and apparel brand

Tennis Plaza, a Florida specialty retailer with five stores and a top‑five U.S. e‑commerce site for tennis gear, needed a more agile, integrated commerce platform to manage real‑time inventory across channels and handle heavy foot traffic at major events like the Sony Open. Their previous POS and web systems were rigid and IT‑intensive, causing slow checkouts, limited promotional control, and difficulty keeping online and in‑store inventories synchronized.

By deploying Celerant Command’s integrated POS, e‑commerce and Windows tablet mobile POS, Tennis Plaza achieved faster checkouts, real‑time inventory visibility and self‑service web administration (banners, tabs and promotions) without IT intervention. The mobile setup ran flawlessly at the Sony Open, drove strong sales (pleasing vendors like Head), improved site analytics and operational agility, and has positioned the retailer to expand off‑site and omni‑channel initiatives.

Tennis Plaza

Quintín Valiente

Marketing Manager