Case Study: Tennille & Co. achieves cross-channel sales growth and streamlined inventory management with Celerant Technology

Tennille & Co - Customer Case Study

Tennille & Co. is an Atlanta-based specialty retailer that sells apparel, furniture and home accessories through two brick-and-mortar stores, a nationwide Homeshow network, an e‑commerce site and a new catalog. As the business expanded across channels and launched online sales, it needed real-time inventory management, centralized product and customer data, and better visibility to coordinate orders, fulfillment and buying across stores, web, catalog and home parties.

Tennille & Co. implemented Celerant Command to centralize product data, inventory, CRM and shipping, and linked a midtown distribution center to support web, catalog and Homeshow orders (including remote order entry by hostesses). The system delivered quick ROI by enabling inventory leveling, channel-specific buying plans, targeted marketing from a 20,000‑customer database and improved fulfillment, positioning the company for rapid cross‑channel growth and planned store expansion.

Tennille & Co

Cassandra Tennille

Tennille & Co