Case Study: SafeSide Tactical achieves unified POS, accelerated e‑commerce sales and automated inventory with Celerant Technology

Software Keeps Growing Retailer on The Forefront of POS and Online Trends

SafeSide Tactical is a rapidly growing, family-owned firearms retailer and manufacturer in Roanoke, VA that expanded from an 800 sq. ft. storefront in 2012 to two large facilities (including a 72,000 sq. ft. main location) with indoor ranges, gunsmithing, and an e‑commerce business. The company struggled with a fragmented tech stack — QuickBooks POS and a separate web-based firearms log forced duplicate data entry, created risk of human error, and could not scale with their omnichannel needs.

SafeSide migrated to Celerant’s Stratus retail platform, which consolidated customer and firearms records into one database, added driver’s license scanning, a range management module, distributor catalog integration, hourly inventory updates, and automated min/max ordering. The result: fewer manual errors, faster product onboarding (≈200 items/day), an online catalog of 37,000+ items, stronger targeted marketing, drop-ship fulfillment, and $30,000 more in online gift card sales in Nov–Dec 2017 versus the prior year, backed by 24/7 vendor support.

SafeSide Tactical

Mitchell Tyler

Co-Owner