Case Study: Piragis Northwoods Company achieves 4x online conversions with Celerant Technology's SEO services

Premiere Wilderness Outfitter Quadruples Conversions With Celerant SEO

Piragis Northwoods Company, a premier outfitter that publishes the Boundary Waters catalog and runs an e-commerce site, struggled with organic visibility after digitizing thousands of SKU pages. Duplicate entries, weak metadata and page structure left many product pages unranked, limiting traffic and conversions despite strong product demand.

Celerant’s Command Retail SEO team audited the site, cleaned up duplicate data, reworked taxonomy, rewrote titles and metadata, standardized images, and boosted social, reviews and video content. Within nine months daily traffic more than doubled and conversion rates quadrupled, creating a positive feedback loop of higher rankings and increased sales.

Piragis Northwoods Company

Tim Stouffer

Marketing Director