Case Study: Omega Sports achieves sales growth and smarter inventory management with Celerant Technology

Omega Sports Manages POS, E-Commerce, Inventory, Customer Loyalty & Email Marketing In One System

Omega Sports is a family-run sporting goods retailer with 14 stores and 240 employees across North Carolina that has prioritized community-focused service since 1978. Faced with competition from big-box chains and a legacy retail system that provided poor inventory and sales insight, Omega struggled to plan assortments, pricing and promotions effectively.

In September 2016 Omega implemented Celerant’s integrated retail management system (POS, purchase orders, inventory, CRM and analytics) across all stores, HQ and warehouse. Centralized data enabled hourly sales tracking, optimized store hours, targeted email campaigns to a 140,000‑customer list, and plans for e‑commerce, SEO and EDI fulfillment. These changes improved inventory decisions, boosted in-store and email-driven sales, increased operational efficiency, and are expected to grow business by up to 10% in the coming years.

Omega Sports

Craig Carlock

Chief Executive Officer