Case Study: Merz Apothecary achieves seamless omni-channel growth with Celerant Technology

Old-World Customer Experience Meets Modern Retail Tech

Merz Apothecary, the 140-year-old Chicago retailer behind smallflower.com, struggled to connect its in-store POS, e-commerce, and phone order operations, leading to manual inventory syncing, overselling, and customer service issues. It needed a unified omni-channel platform with strong web commerce and local redundancy, and chose Celerant Technology’s Command Retail and Celerant Web platform to meet those needs.

Celerant Technology implemented integrated POS, order management, Amazon connectivity, Bronto marketing integration, and a web-based fulfillment verification tool. The result was seamless inventory updates every 15 minutes, faster backorder communication, reduced shipping mistakes, and the ability to process up to 1,300 orders per day, with nearly 65% of sales now coming from non-store channels.

Merz Apothecary

Anthony Qaiyum

President