Case Study: Woodbury Outfitters achieves international omnichannel growth and real-time inventory visibility with Celerant Technology's Command Retail

International Omnichannel Success from the American Heartland

Woodbury Outfitters, a 45,000 sq. ft. outdoor and firearms retailer in Coshocton, Ohio founded by Joe Miller, grew from online reselling into a multi‑store, international business. As sales expanded across in‑store and online channels, the company struggled with daily visibility into SKU movement, short‑term sales forecasting, inventory optimization, multi‑channel management and compliance with ATF regulations.

Woodbury implemented Celerant Command Retail — a single, real‑time platform (POS, CRM, e‑commerce, inventory/WMS, back office) with ATF A&D Book integration — to unify channels and reporting. The solution delivered granular sales‑velocity and profitability reporting by SKU, improved forecasting and inventory turns, ensured ATF compliance, streamlined third‑party ecommerce relationships, and enabled the retailer to meet demand without excess stock while expanding its market reach.

Woodbury Outfitters

Joe Miller

Owner