Case Study: Thunderbird Tactical Inc achieves seamless, scalable retail and shooting-range integration with Celerant Technology's Stratus Retail

Integration At Scale Powers WorLd Class Shooting Experience And RetaiL Location

Thunderbird Tactical, founded by Ryan Pennock, grew from a 1,000‑sq‑ft gun shop into Thunderbird Firearms Academy — a $7.5M, 27,000‑sq‑ft facility combining a shooting range, education center, and retail store. Pennock needed a scalable, device‑independent retail system that could handle point‑of‑sale, online class booking, range scheduling, inventory compliance and real‑time visibility across all three business units.

He selected Celerant’s Command platform and upgraded to Stratus Retail to integrate inventory, payments, CRM, class and range scheduling, automatic purchasing, and ATF acquisition/disposition tracking. The result was seamless customer experiences, faster reporting and ordering, simplified ATF audits, reliable same‑day support and the operational backbone that supported rapid growth and the new flagship facility.

Thunderbird Tactical Inc

Ryan Perinock

Owner