Case Study: Gable Sporting Goods achieves increased web traffic and sales by bringing team sales in-house with Celerant Technology

Integrating Online Team Sales Into an Existing E-Commerce Strategy

Gable Sporting Goods, a third-generation, family-owned retailer in Douglasville, GA with 50 years in business and over 30 years of team/uniform sales experience, relied on team orders for roughly 65% of revenue. The company needed an online team-sales solution that integrated with its existing e-commerce and POS, without sending traffic to a third-party site or paying a percentage of sales in ongoing fees.

Gable implemented Celerant’s Player Pak with its Command Retail platform to build a team-sales portal directly into its main website via a single upfront investment. The integrated system eliminated third-party fees, improved real-time visibility, increased web traffic and retail sales, and enabled expansion into new markets like dealership and police orders.

Gable Sporting Goods

Blaine Gable

Gable Sporting Goods