Case Study: DD Farm achieves 25% email open rates and real-time inventory control with Celerant Technology

D&D Farm and Ranch Utilizes Reporting and Marketing Automation Tools to Engage with Customers

D&D Texas Outfitters, a 40-year-old farm and ranch retailer with two large Texas stores and a broad e-commerce catalog, struggled to manage thousands of diverse SKUs, reconcile in-store and online promotions/pricing, and drive engagement with mobile customers — resulting in low email open rates and high cart abandonment.

By implementing Celerant Command Retail, D&D gained real-time cross-channel visibility, unified pricing/promotions/inventory and automated min/max purchase orders, plus marketing automation and mobile-optimized, segmented email campaigns. The changes produced granular sales reporting, eliminated unprofitable SKUs, improved inventory turns and fulfillment, increased overall email open rates from 8% to 25%, and lifted abandoned-cart email opens to about 38%.

DD Farm

Craig Walton

Manager of E-Commerce