Case Study: Chinese Laundry achieves seamless omni-channel commerce and 15% purchasing efficiency with Celerant Technology

Chinese Laundry’s Path to Omni-Channel Commerce

Chinese Laundry, a fast‑growing women’s footwear brand with west‑coast boutiques and a global e‑commerce presence, faced fragmentation after moving its online store to a third‑party platform. The stand‑alone solution delivered poor back‑office control and batch inventory syncs that caused oversells and made true omni‑channel fulfillment difficult.

The retailer returned to a single Celerant Command Retail platform for POS, e‑commerce and mobile, partnering with Celerant to improve site navigation, search, and merchandising without code changes. Centralized, real‑time inventory and pricing enabled seamless omni‑channel fulfillment, delivered a 15% purchasing efficiency gain, eliminated integration costs, and helped drive an 80% increase in mobile revenue.

Chinese Laundry

Scot Cohn

VP of E-Commerce