Case Study: Affinity builds a strong, diverse talent pipeline with Celential.ai

Strong, diverse talent pipeline for high-volume hiring

Affinity, a SaaS relationship intelligence platform, was scaling its technical hiring across the US and Canada while also making diversity a priority. As growth accelerated, the company needed a faster, more effective way to build a strong pipeline for roles like software engineers, engineering managers, and product designers. It turned to Celential.ai and its AI-powered tech candidate sourcing solution to support top-of-funnel recruiting.

Celential.ai helped Affinity create a cost-effective, diverse candidate pipeline through warm outreach, proactive targeting, and ongoing sourcing support. The partnership delivered the first candidate on day one, the first hire within five weeks, and about 30 tech hires over two years, with roughly 40% of those hires being women. Affinity also achieved an 80% present-to-interview ratio and a 70% offer acceptance rate, helping the team hire more efficiently while improving diversity outcomes.

Affinity

Stephani Martin

VP of People