Case Study: ALDO achieves higher margins and optimized ship-from-store fulfillment with Celect

Multinational Fashion Retailer Profits by Leveraging Store Inventories

ALDO Group, a multinational fashion retailer with 3,000 points of sale in more than 100 countries, needed a better way to forecast demand and fulfill online orders from stores without hurting margins. The company faced unpredictable customer buying habits, limited OMS logic, and the risk of cannibalizing in-store sales as products depreciated quickly in stores. Celect Fulfillment Optimization was used to help address these ship-from-store challenges.

Celect implemented a real-time fulfillment optimization solution that connected to ALDO’s OMS and BI systems, using live order, inventory, and in-store transaction data to choose the best store for each order. By balancing shipping cost, store capacity, split shipments, and inventory priorities, Celect helped ALDO improve inventory turns, reduce cancellations, and protect in-store sales. The results included up to 12% higher in-store conversion opportunity, 350,000+ units processed in real time over Black Friday weekend, and a 6:1 ROI with 7-figure recovered margin dollars per year.

ALDO

Marc Chretien

Senior Director of Ecommerce Operations