Celebrus
20 Case Studies
Case Study: World Wide Lighting reduces checkout drop-offs with Celebrus-powered personalized messaging
A Celebrus Case Study
Personalized Messages, 48% Fewer Abandonments Celebrus Drives ROI
World Wide Lighting, a leading e-commerce platform for lighting solutions, faced a critical challenge with high rates of website abandonment. Their generic, poorly timed pop-up messages were failing to engage visitors effectively. To address this, they partnered with Celebrus and implemented OnMarc’s MarcSense Retain service, which was powered by Celebrus’s data capabilities.
The solution used Celebrus to capture and analyze live behavioral data to predict exit intent. This data fueled personalized, timely messages; top-of-funnel visitors received lower-value offers while bottom-of-funnel visitors received high-value, tailored incentives. The results for World Wide Lighting were transformative, including a 48% reduction in checkout drop-offs and an 800% increase in performance over previous methods, all driven by the Celebrus-powered system.
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