Case Study: an insurance company boosts return conversions with Celebrus

Measuring the Effectiveness of a ‘Save Your Premium’ Feature

An insurance company faced the challenge of underperforming confirmation and summary pages on their website, which were hindering customer conversion. To address this, they sought proof that a proposed 'save your premium' email feature would be effective at encouraging users to complete their purchases later.

Using the Celebrus platform alongside their BI tools, the vendor provided the solution by measuring how many returning users finalized their purchase after using the email feature. The results proved the feature was highly effective, with 50% of users who used it returning to complete their purchase. Celebrus also uncovered that these visitors were 10% more likely to return through other channels. These positive, immediate insights led the company to redeploy the feature across multiple sales funnels.