Case Study: a global multi-line insurer boosts conversion by 250% with Celebrus live-time data

How Live-Time Data Drove Insurer’s Success

A global multi-line insurer was struggling with a high volume of abandoned quotes on its website, leading to significant lost revenue. Their existing call center strategy was ineffective because follow-ups occurred a day later, after potential customers had often moved on to competitors. This delay meant they were unable to engage with customers while they were still in a buying mode.

Using Celebrus’ live-time data capabilities, the insurer implemented a solution where agents placed follow-up calls within five minutes of a quote being abandoned. This allowed them to address customer objections and offer alternatives in real-time. The results were dramatic: the strategy drove a 250% uplift in conversion rates, with a 60% conversion rate on calls made within five minutes and a 5x higher response rate compared to the previous day-later calls.