Case Study: a catalog and mail-order retailer achieves 200% marketing impact with Celebrus

How Celebrus Transformed Marketing Campaigns

a catalog and mail-order retailer faced the challenge of optimizing the return on investment from its paper-based marketing. With the majority of new customers and web traffic coming from online and mobile channels, the company needed to reduce its reliance on paper mailings without hurting demand, all while improving the digital customer experience and marketing efficiency.

By implementing Celebrus for granular customer data and integrating it with SAS and Teradata, the retailer built sophisticated predictive models to identify the most effective marketing activities. This Celebrus-powered solution allowed them to create targeted contact strategies and optimize mailing frequency, resulting in a 200% increase in the impact of paper-based marketing, significant cost reductions, and the ability to reinvest savings into digital channels for greater overall ROI.