Case Study: Online Retailer achieves 7% sales growth with Celebrus

How an online retailer drove a 7% increase in sales

An online retailer faced the challenge of delivering a quality customer experience across multiple devices and leveraging its 65GB of monthly customer data. Its biggest hurdle was ensuring the quality and relevance of each customer’s experience as their behavior evolved. The retailer used Celebrus to capture granular website data and gain a complete picture of each customer.

Using Celebrus, the retailer developed behavioral personas to deliver a hyper-personalized experience and ran targeted marketing campaigns. This solution provided a highly detailed single customer view by stitching together data across sessions and devices. The retailer achieved a 7% increase in sales per customer contacted by using Celebrus to better understand its customers at an individual level.