Case Study: a major insurance group boosts conversions and cuts ad spend with Celebrus

How an insurance group reduced ad spend and increased conversions

An insurance group faced the challenge of optimizing its online advertising spend without a clear understanding of the full customer journey. Its reliance on last-click attribution models provided unreliable data, making it difficult to prove ROI and allocate budgets effectively. The company used the Celebrus behavioral data platform to capture granular, individual-level customer interaction data from its website.

Using Celebrus, the insurance group developed a sophisticated campaign attribution model that provided unparalleled insight into which online media and tactics were driving conversions. This solution allowed them to accurately assess the impact of each customer visit on the purchase decision. As a result, Celebrus helped the company achieve a 5% increase in overall conversion rates and a 10% reduction in advertising spend, validating channels like online banners that were previously thought to be ineffective.