Case Study: a healthcare organization restores HIPAA-compliant digital visibility with Celebrus

How a healthcare organization regained digital visibility and enhanced patient experience

A healthcare organization faced the challenge of losing visibility into visitor activity on its digital properties after removing third-party trackers to comply with HHS and HIPAA guidelines. This created a critical need to regain insights while ensuring privacy compliance and to better identify its large volume of anonymous, repeat visitors. The organization selected the Celebrus first-party data platform to address these issues.

Celebrus implemented its HIPAA-compliant solution, enabling live-time digital identity resolution and first-party data collection across hundreds of domains in under five weeks. This restored immediate visibility and allowed the healthcare organization to build a comprehensive "digital patient data model." As a result, session counts dramatically increased from 36 million to 80 million, reflecting a more engaged user base, all while maintaining full privacy compliance and improving the patient experience.