Case Study: a leading Dutch health insurance company achieves a 24% conversion boost with Celebrus

How a health insurer increased conversions by 24%

The customer, a leading Dutch health insurance company, faced growing competition and needed to increase its marketing relevance by tailoring its website content to the unique needs of each visitor. Their challenge was to implement live-time personalization to improve engagement and conversion. They partnered with Celebrus to adopt its industry-leading platform for tag-free, multi-channel first-party data capture.

Celebrus enabled the insurer to execute live-time website personalization and test new banners and campaigns. This solution delivered a 24% increase in conversion rates in six months and led to significant call center cost reductions. By using Celebrus to dynamically present visitors with the most appropriate phone number, the company also improved customer experience, drove up sales, and increased productivity.