Case Study: Retail Bank achieves 36.6% lower CPA with Celebrus

37% Lower CPA for Banks with Real-Time Insights for Real Savings

The retail bank, a multi-branch financial institution, sought to optimize its paid advertising spend to grow its loan portfolio and better measure agency performance. To tackle this challenge, the bank partnered with Celebrus to leverage its real-time data and predictive analytics capabilities.

By implementing Celebrus, the bank built a real-time propensity model to score visitor intent, which was integrated directly with its advertising platforms. This allowed for highly targeted, data-driven segmentation and ad spending strategies. The results were significant, including a 4.6x increase in click-through rate, a 1.6x lift in conversions, and a 36.6% reduction in cost per acquisition, leading to substantial savings and more effective marketing.