Case Study: a multi-brand online retailer achieves £1M in fraud prevention with Celebrus

$1M in Fraud Prevention with Celebrus

The multi-brand online retailer was struggling to minimize identity theft and account fraud. A key challenge was the inability to identify these incidents and the lack of live-time data, which prevented the early detection of new fraudulent cases. They turned to Celebrus, a product they had already deployed, to leverage its capabilities for fraud prevention.

Celebrus provided a consistent, first-party data stream captured across all of the retailer's brand websites. This individual-level data gave the fraud analytics team all the attributes required to identify patterns and inform their prevention strategy. As a result, Celebrus enabled the client to flag known fraud patterns in live time, leading to £1M in identified and mitigated customer fraud. Cases of identity theft became traceable in just minutes.