Case Study: I Want One of Those (IWOOT) achieves triple search conversion and rapid ROI with Celebros' Salesperson Search & Navigation

IWOOT - Customer Case Study

IWOOT (I Want One of Those), the UK online retailer of quirky gifts with annual turnover >£13M, struggled with an open‑source search that required heavy tuning and lacked natural‑language understanding, producing poor search conversion rates. In October 2005 they engaged Celebros to implement its Salesperson Search & Navigation (and added the Gift Finder module) to deliver a more accurate, easy‑to‑manage on‑site search for non‑technical staff.

Celebros delivered an in‑house integration with strong linguistic/NLP tools, misspelling correction, dynamic refinement and a learning engine plus the Gift Finder guided‑search. The result: a positive ROI within three months, search conversion more than doubled by November 2005 and more than trebled by April 2006 (over a six‑month period conversion rose 3x+), and Gift Finder usage alone more than doubled conversion—demonstrating clear commercial impact from Celebros’ solution.

IWOOT

Richard Wainright-Lee

Managing Director