Case Study: Ice.com achieves 45.1% sales increase with Celebros Qwiser™ Salesperson

Ice.com - Customer Case Study

Ice.com, a fine‑jewelry e‑commerce retailer founded in 1999, was underperforming because its string‑based search couldn’t act like a knowledgeable salesperson: broad queries returned too many irrelevant items, specific queries returned none, and shopper intent in queries went unused. To address this, Ice.com engaged Celebros to deploy Qwiser™ Salesperson to replicate a live salesperson’s behavior and improve search relevance and shopper guidance.

Celebros implemented Qwiser™ Salesperson in five days with no disruption to the live site, training Ice.com’s technical and marketing teams on merchandising, business rules and analytics, and adding dynamic, commerce‑aware search refinements and spelling correction. The change produced an immediate, measurable impact: bottom‑line sales increased by 45.1% (net of natural growth and other variables), driven by higher conversion rates and larger average order sizes.

Ice.com

Shmuel Gniwisch

Chief Executive Officer