Case Study: Hammacher Schlemmer achieves 62% increase in search-driven sales with Celebros' Qwiser™ Salesperson

Hammacher Schlemmer - Customer Case Study

Hammacher Schlemmer, a long-established specialty retailer known for unique and unconventional products, was struggling with on-site search that failed to handle vague, conceptual queries, synonyms, typos and word morphologies, and could not surface best sellers. To address these issues they engaged Celebros to deploy Qwiser™ Salesperson (implementation completed October 16, 2003; 10-day rollout).

Celebros implemented Qwiser™ Salesperson to replicate a live salesperson — offering dynamic category suggestions, guided refinements (age, price, etc.), handling no-exact-match queries by presenting relevant alternatives, and surfacing top sellers. The result was a measurable lift: search-driven sales and search conversion rose by 62% (net of natural growth and campaigns), demonstrating a clear, immediate revenue impact from Celebros’ solution.

Hammacher Schlemmer

Karen Gilliland

Director of eCommerce