Case Study: Sybron achieves faster, more efficient sales order processing with Celaton inSTREAM

Delivering efficiencies to Sales Order Processing with Intelligent Automation

Sybron, a UK supplier of cleaning materials, hygiene disposables and catering products, was growing rapidly and struggling to keep up with a rising volume of sales orders. Manual processing by a team of seven was creating pressure, slowing response times, and pulling the Sales Team away from customer relationship work. Sybron turned to Celaton and its inSTREAM intelligent document processing platform to help automate this workload while preserving its personal customer service approach.

Celaton implemented inSTREAM to capture, classify, validate and route emailed and online orders into Sybron’s ERP system. The solution cut average order processing time to under 10 seconds, freed up more than half of the Sales Team’s day, and reduced order errors while improving visibility and control through dashboards and reporting. Celaton’s automation was processing 35% of monthly orders at the time of the case study, with expectations to reach 40–50%, helping Sybron scale more efficiently and improve customer retention.

Sybron

George Mason

Head of Business Development