Case Study: McDonald's boosts FIFA World Cup engagement with a prediction app by Celadon

McDonald's launches prediction app in 3 months with Celadon

Celadon partnered with McDonald's to develop a prediction app for a FIFA World Cup marketing campaign. The challenge was to build a robust app that could handle intense server traffic from over 10,000 concurrent users and more than 500,000 bets per match, while also integrating an unstable third-party API for live match data.

To meet the immovable deadline, Celadon implemented a methodical development process using React Native. The solution included a leaderboard, user groups, and a point conversion system for rewards. This resulted in a highly successful campaign that captivated users, fostering engagement and friendly competition. Celadon successfully delivered the project on time, handling all technical hurdles and exceeding client expectations.

McDonald's