Case Study: Business Technology Group achieves 3x growth with CEIPAL

How Business Technology Group Grew Their Business 3x with CEIPAL

Business Technology Group (BTG), an independent IT consulting and staffing firm, was held back by a costly legacy ATS that lacked flexible pricing, job board integrations, automation, and business intelligence. Recruiters spent hours on manual data entry, had limited candidate engagement tools, and couldn't run KPI-driven reports — so BTG sought an AI-driven solution and chose Ceipal’s AI-powered platform.

Ceipal delivered AI-powered candidate matching, automatic sourcing and engagement, and built-in BI dashboards that increased recruiter productivity and visibility. Using Ceipal, BTG boosted close rates by 30%, achieved roughly 80% annual cost savings (Ceipal at $24/seat vs their prior ATS), reinvested those savings into client relationships, and grew the company 3x within one year.

Business Technology Group

Stacey Edmond

Director of Recruiting