Case Study: The Icon Group achieves a 4x increase in candidate submissions with Ceipal

CEIPAL Helps The Icon Group Hit Hiring Home Runs with a 4x Increase in Candidate Submissions

The Icon Group, a South African staffing firm serving mining, construction, engineering and IT since 1994, faced limits with their initial ATS — poor job board coverage, no up-to-date candidate database, and difficulty sourcing qualified talent across regional and skills gaps. Seeking a better fit for its recruiters, The Icon Group selected Ceipal to modernize and digitize its recruitment processes.

Ceipal deployed AI-driven candidate ranking and matching, career site integration, and a Talent Pool to capture passive candidates, centralizing sourcing and eliminating reliance on multiple spreadsheets and third-party boards. The Icon Group reported up to a 4x increase in candidate submissions, a 40% expansion of its talent pool, and automated matching that saved roughly 70% of recruiters’ time, materially boosting hiring productivity.

The Icon Group

Faye Emmerson

IT Recruitment Manager