Case Study: Macron achieves digital transformation and omnichannel growth with Cegid

Why has Macron chosen Cegid for its digital transformation

Macron, the international sportswear brand founded in Bologna, chose Cegid to support its digital transformation as it continued expanding its network of more than 160 Macron Sports Hubs and serving customers across clubs, stores, and online. The company needed a unified commerce platform that could improve the customer experience, simplify store technology, and support rapid network growth.

Cegid Retail was implemented to manage omnichannel flows and equip Macron’s stores with faster, more functional retail tools. The expected impact is a smoother customer journey across all touchpoints and best-in-class service at every point of sale, helping Macron scale its retail expansion more efficiently.

Macron

Matteo Tassetti

Chief Information Officer