Case Study: Vilebrequin doubles online sales and scales omnichannel retail with Cegid (Yourcegid Retail)

Vilebrequin bigger than ever thanks to Yourcegid Retail

Vilebrequin is a luxury swimwear brand with 500–600 styles distributed through 900 stores and a large wholesale network. Facing rapid product expansion and an ambition to double revenue, the company needed modern tools to manage e-commerce, POS, inventory, customer data and an omnichannel buying journey across Europe and the US.

Working with Cegid for 14 years, Vilebrequin deployed Yourcegid Retail for back-office, POS and clienteling, added Cataloging and Shopping on in-store tablets, consolidated a single EU/US online store and moved to a mobile-first site. The omnichannel rollout (click & collect, upcoming ship‑from‑store and ultra‑fast delivery) delivered tangible gains: site sales doubled after the relaunch, online sales have doubled year-over-year for three years, and boutiques are now the brand’s main sales channel with a unified 360° customer view.

Vilebrequin

Christian Roche

IT Director