Case Study: Sweaty Betty achieves seamless omnichannel growth and US expansion with Cegid's Yourcegid Retail

Sweaty Betty “Works Out” with Yourcegid Retail

Sweaty Betty is a British women's sportswear brand founded in Notting Hill in 1998, with over 30 UK stores and shop-in-shops in Selfridges and Harrods. As it expanded into the US, the retailer needed an omnichannel merchandising and POS solution to deliver a seamless, personalized shopping experience, achieve a real-time 360° view of customers, and ensure product availability across online and in-store channels.

Sweaty Betty partnered with Cegid to deploy Yourcegid Retail, giving them a proven UK–US retail platform with real-time web access to inventory and customer data. The solution supports their Soho launch and wider US growth, and is expected to drive efficiencies through improved inventory management, better customer service and accurate, real-time reporting.

Sweaty Betty

Mark Smith

Finance and Operations Director