Case Study: Stichd achieves seamless omnichannel retail operations with Cegid Retail

Stichd Leverages Cegid Retail for Seamless Omnichannel Operations

stichd needed a retail solution that could keep up with very high match-day traffic at Manchester City, delivering fast, stable checkouts and seamless omnichannel operations across stadium stores, online, and mobile. They chose Cegid Retail, integrating it with Adyen and tailoring it to stadium retail needs such as merchandise customization at the point of sale.

Cegid implemented a scalable cloud-based platform with real-time inventory tracking, mobile POS for pop-up shops, and QR-code ordering with seat delivery for VIP guests. As a result, stichd improved speed and stability during peak periods, reduced stockout risk, and created a smoother fan experience, while Cegid also provided hands-on onboarding, proactive system monitoring, and regular updates to support ongoing efficiency.

stichd

Luuk Roestenberg

Head of Digital Solutions