Case Study: Orlebar Brown achieves seamless global omnichannel retail with Cegid's Yourcegid Retail

Orlebar Brown Makes Waves with an Omnichannel Solution from Cegid

Orlebar Brown is a luxury men’s swimwear and lifestyle brand founded by Adam Brown that has grown to 21 international locations, including a Harrods concession and a Palm Beach store. As a premium brand whose customers are global travelers, Orlebar Brown needed a scalable, consistent omnichannel experience across stores and digital channels to support international expansion and centralize operations.

Orlebar Brown selected Cegid’s cloud-based Yourcegid Retail POS to provide a single customer view, unified inventory management, eReceipt and global payments integration with Adyen, plus a Head Office reporting view. The rollout (begun April 2018) centralizes systems, streamlines reporting and store operations, and enables better personalization and omnichannel services, with planned clienteling, cataloguing and mobile-enabled selling to further boost in-store conversion.

Orlebar Brown

Nick Owen

Head of IT