Case Study: MINISO achieves a better in-store customer experience with Cegid Retail from Cegid

Miniso successfully expands its stores and optimizes its retail strategy through adapted SaaS solutions

MINISO, a colorful retail brand focused on creating a playful in-store experience, wanted to optimize its retail strategy while keeping its strong identity as it expanded. To improve stock management, streamline operations, and better connect stores with its web business, MINISO chose Cegid Retail and related SaaS solutions from Cegid.

Cegid implemented easy-to-deploy BI, unified stock management, POS dashboards, and CRM tools to support store teams and improve customer engagement. The results included faster data extraction, with tasks that previously took 30 minutes reduced to just 1–2 minutes, more efficient daily operations, and a smoother merger between point of sale and webstore.

MINISO

Nicolas Rey

Chief Executive Officer & Founder