Case Study: Leica Camera achieves a unified omnichannel customer experience with Cegid

Leica Partners with Cegid to Focus on Enhanced Customer Experience

Leica Camera AG, the premium international camera and sport-optics manufacturer with over 75 stores in 15 countries and 140 shop-in-shop boutiques, needed to modernize its digital infrastructure to deliver a consistent, immersive brand experience. The challenge was to integrate its global store network onto a single platform that provides a unified view of customers and inventory to drive more personalized in‑store engagement and operational consistency across markets.

Leica chose Cegid’s cloud-based Yourcegid Retail for its global capabilities, 24/7 support and experience with premium brands, beginning a pilot in Wetzlar and rolling out across owned stores over 18 months. The solution centralizes customer and stock data, adds mobile clienteling to empower staff with 360° customer insights, supports smaller stores with digital showcases, and is expected to improve service consistency, compliance across markets, customer loyalty and sales opportunities.

Leica Camera

Helmut Heier

Head of Retail