Case Study: Lacoste achieves real-time retail visibility and faster international operations with Cegid Yourcegid Retail

Lacoste expands abroad with Cegid

Lacoste, a global apparel brand, faced a significant challenge due to its fragmented retail management systems across Europe and the US. Each country used different systems, leading to weeks of delays in obtaining consolidated reports and a severe lack of visibility into international performance. To support its expansion, Lacoste needed an expert, high-performance retail management system and selected Cegid's Yourcegid Retail solution to gain a unified view.

Cegid implemented its Yourcegid Retail system, including its Web Access technology, to manage over 250 Lacoste stores. The solution provided real-time sales monitoring, centralized operations, and streamlined price changes and promotions across the entire network. This gave Lacoste the visibility it needed, enabling the company to quickly analyze sales data, replenish stock without delay, and significantly reduce lost sales, making its international distribution network far more reactive.

Lacoste

Jean-François Bader

Organisation and Information Systems Director