Case Study: Kusmi Tea strengthens customer relationships with Cegid Retail

Kusmi Tea brews up digital tools to strengthen relationships with customers

Kusmi Tea, the luxury tea house with more than 100 boutiques worldwide, faced major disruption when its European stores closed during the spring 2020 lockdown. To keep serving customers and accelerate its omnichannel strategy, the company relied on Cegid’s retail technology alongside its new e-commerce platform to maintain operations and strengthen customer relationships.

Cegid’s Retail platform was connected to Kusmi Tea’s e-commerce system to provide real-time stock and sales data, customer insights, and faster payment and refund handling. The solution helped Kusmi Tea launch Click & Collect and keep store and online channels aligned, contributing to tripled traffic and growth while improving service continuity and customer satisfaction.

Kusmi Tea

Bruno Contrepoids

IT Director