Case Study: Cotélac achieves omnichannel sales growth with Cegid Retail

How French fashion retailer Cotélac puts the customer first thanks to a successful omnichannel strategy across all touchpoints

Cotélac, the French ready-to-wear retailer, needed to improve customer satisfaction across every channel while fixing stock-management problems that were hurting e-commerce and overall sales. With separate store and online inventories, the brand struggled to match products to demand and saw rising delivery costs; it turned to Cegid Retail Y2, including the omnichannel module, to support its transformation.

Cegid helped Cotélac streamline logistics, consolidate orders, and use a single source of stock by routing inventory through a central warehouse instead of managing it in silos. The result was an improved omnichannel strategy, better online order optimization for store teams, and stronger sales performance, while reducing costly shipping inefficiencies that could multiply delivery costs by five.

Cotélac

Abie Koram

Head of E-commerce and Digital Marketing